How to be a successful exhibitor

  • How to be a successful exhibitor?

    Once you’ve booked to exhibit at WTM Virtual, it’s important to consider how you will stand out from your competition with effective marketing and promotion. Have you thought about whether potential buyers are going to recognise your brand amongst the other exhibitors expected at WTM Virtual?

    It’s time to start planning now, so that you succeed later.

  • Our experience tells us that the most successful exhibitors use every opportunity to reach out to their target audience before, during and after the virtual event. And there are many opportunities available to you...

    • Make the most of sponsorship and promotional opportunities – Discover our range of digital or sponsorship and promotional opportunities, which can put your brand in front of relevant visitors and buyers. Many options can be packaged and tailored to meet your objectives, so speak your account manager today about the goals you want to achieve, and they will help choose the perfect package for you.
    • Use the Exhibitor Portal – Manage your participation and update your company profile on the portal. An updated profile will attract more visitors online to look at your company page and draw them to you at the virtual event. All your company information on the portal will feed into the online exhibitor directory giving you free extra exposure and letting everyone know that you will be present at the virtual show.
    • Use ‘Connect Me’ – We have a fantastic appointment tool where you can book in your meetings ahead of time with all the right people. You can search for buyers by company activity and region by using our new and improved system called: ‘Connect Me’.
    • PR and Marketing opportunities – Make use of our free marketing and PR services to promote your business before the virtual event takes place. Let people all over the world know that you are the brand that is going above and beyond to make your 2020 comeback.
    • Promote your event at London Travel Week – London Travel Week invites the entire community to come together to shape the next 12 months of tourism through virtual events such as conferences, summits, awards ceremonies, destination briefings and more. For event hosts, it’s a unique platform to showcase your brand and reach a captive audience of over 51,000 industry delegates and 4,000 international media.
  • Promote your brand

    Find out how to stand out from the crowd and ensure buyers notice your brand.

    Promote yourself


REED EXHIBITIONS LIMITED is a private limited company, having its registered and principal office at Gateway House, 28 The Quadrant, Richmond, Surrey, TW9 1ON, registered in England and Wales with Company No. 678540. Business activity: Activities of exhibition and fair organisers. VAT No. GB 232 4004 20. Tax ID No: 13960 00581.