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1 - 12 of 17 results

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  • Using Original Content and Social Media to Seamlessly Sell Travel Online

    Monday10:45 - 11:304 Nov 2019
    WTM Global Stage

    Culture Trip reaches in excess of 20m users per month and is one of the top three travel brands on Facebook.  Its inspirational content led social media channe...

    • Language: English

  • Illusion or Reality? The Rise of Influencer Marketing and Branded Content

    Monday11:35 - 12:154 Nov 2019
    WTM Global Stage

    What is real? It is the 20th anniversary of The Matrix but travellers are increasingly wondering about this. Is what influencers are portraying in their image a...

    • Language: English

  • Content Creation 2019-2025: What the Next Five Years Hold for Influencers

    Monday12:30 - 13:304 Nov 2019
    WTM Global Stage

    Looking to the future of professional content creation, social media and the changes we will see in the industry. Panellists will present their views and foreca...

    • Language: English

  • Go From Boring to Brave on Social and Deliver Results for 2020

    Monday13:00 - 13:454 Nov 2019
    Americas Inspiration Zone

    How not to let your social content become beachy, blue skies wallpaper, and stand-out from the 56M travel conversations that take place every year Learn how ...

    • Language: English

  • Vietnam: How One of the World's Fastest Growing Tourism Destinations Revamped its Web and Social Presence

    Monday13:30 - 14:154 Nov 2019
    Asia Inspiration Zone

    Vietnam is the world’s third fastest growing tourism destination, with an increase of 29.1% in visitors in the latest UNWTO statistics. The country’s tourism bo...

    • Language: English

  • 40 Years: What Have We Learnt and Where Are We Headed?

    Monday16:00 - 17:004 Nov 2019
    WTM Global Stage

    As WTM celebrates its 40th year, we look at how we have moved from the brochures and television travelogues of 1979 to the social media and influencers of today...

    • Language: English

  • Scott's Fish and Chips: How to Attract the High-Spending Chinese Tourist

    Tuesday12:00 - 12:305 Nov 2019
    UKI & International Inspiration Zone

    A case study of how one UK business has defied the odds to become a social media sensation, attracting coachloads of Chinese tourists with Mandarin menus and a ...

    • Language: English

  • Bridging the Gap: How to Connect With Inclusive Communities Online

    Tuesday12:30 - 13:305 Nov 2019
    Asia Inspiration Zone

    A problem the travel industry faces today is the lack of diversity that’s shown in travel advertisements and promotions. This, in turn, leaves travellers feelin...

    • Language: English

  • Access for All: Using Social Media for Travellers With Disabilities

    Tuesday12:30 - 13:155 Nov 2019
    UKI & International Inspiration Zone

    Two travel bloggers/influencers explain the importance of using social media well and how their disabilities (one deaf, one blind) are often ignored online by b...

    • Language: English

  • Every Traveller Matters: One Perspective to Another

    Tuesday13:45 - 14:455 Nov 2019
    Asia Inspiration Zone

    Research shows that more than 70% of multicultural travellers who are involved in booking their own travel would pay more to travel with a brand that understand...

    • Language: English

  • How I Spent £49.50 on a Marketing Campaign and It Went Viral

    Tuesday14:15 - 15:155 Nov 2019
    WTM Global Stage

    George Rawlings is the founder of Honeypot, a dating app that helps people have spontaneous connections and meet up in places like airports for a coffee, chat o...

    • Language: English

  • Responsible Social & Content Creation

    Tuesday15:00 - 16:005 Nov 2019
    Europe Inspiration Zone

    Focusing on curating responsible content, this session will lead a healthy discussion on how brands and content creators can work more responsibly together. Hea...

    • Language: English

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