How to be a successful exhibitor

  • How to be a successful exhibitor?

    Once you’ve booked your stand it’s important to consider how you will stand out from your competition with effective marketing and promotion. Have you thought about whether potential buyers are going to recognise your brand amongst the other 500+ exhibitors expected at WTM London 2020?

    It’s time to start planning now, so that you succeed later.

  • Our experience tells us that the most successful exhibitors at WTM London don’t just ‘take a stand’; they exploit every opportunity to reach out to their target audience before, during and after the event, 365 days a year. And there are many opportunities available to you...

    • Make the most of sponsorship and promotional opportunities- Discover our range of digital or physical sponsorship and promotional opportunities, which can put your brand in front of relevant visitors and your target audience all year round. Many options can be packaged and tailored to meet your objectives, so speak your account manager today about the goals you want to achieve at WTM London, and they will help choose the perfect package for you.
    • Use the Exhibitor Portal - Manage your participation and update your company profile on the portal. An updated profile will attract more visitors online to look at your company page and draw them to your stand at the show. All your company information on the portal will feed into the online exhibitor directory and the Event Guide, WTM’s official show catalogue, giving you free extra exposure at the show.
    • Use ‘Connect Me’ - We have a brand new appointment tool where you can book in your meetings before WTM London with all the right people. Get your connections and your meetings ready before the start of the show. You can search for buyers by company activity and region by using our new and improved system called: ‘Connect Me’.
    • Use ‘Emperia’ - ‘Emperia’ is a FREE simple app for you to use at WTM London to digitally collect sales leads at the show. Make sure you collect those leads so that you can contact them at a later date and then you can develop new business connections that way.
    • FREE PR and Marketing opportunities - Make use of our free marketing and PR services to promote your business before the show and create a buzz around your stand.
    • Promote your event at London Travel Week – London Travel Week is the inaugural festival of 50+ events taking place alongside WTM from 2nd to 4th November 2020. If you are planning an event outside WTM London this year, whether it’s a Breakfast session, Gala, Dinner, Reception or Awards Ceremony, London Travel Week is your opportunity to boost its media coverage, extend your brand and reach an engaged international travel audience. Website coming soon!
    • Invite Your Clients - Invite the clients you want to see at your stand! With our new invitation system you can invite your clients to WTM London, including the by-invitation-only Monday. Simply go the badging section of the Exhibitor Portal to get your unique invitation link.
  • Promote your brand

    Find out how to stand out from the crowd and ensure buyers notice your brand.

    Promote yourself

REED EXHIBITIONS LIMITED is a private limited company, having its registered and principal office at Gateway House, 28 The Quadrant, Richmond, Surrey, TW9 1ON, registered in England and Wales with Company No. 678540. Business activity: Activities of exhibition and fair organisers. VAT No. GB 232 4004 20. Tax ID No: 13960 00581.