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  • Is Tourism a Strategy for Development?

    Monday10:15 - 11:454 Nov 2019
    Middle East & Africa Inspiration Zone

    How effective is tourism as a development strategy? Which forms of tourism can create inclusive growth contributing to growing a diversified local economy, crea...

    • Language: English

  • Inbound Rankings

    Monday10:30 - 11:304 Nov 2019
    Press Conference Theatre- International Media Centre

    ForwardKeys, the travel analytics firm which monitors over 7m flight searches and 17 m air booking transactions a day, reveals a ranking of the UK’s top long-ha...

    • Language: English

  • Illusion or Reality? The Rise of Influencer Marketing and Branded Content

    Monday11:35 - 12:154 Nov 2019
    WTM Global Stage

    What is real? It is the 20th anniversary of The Matrix but travellers are increasingly wondering about this. Is what influencers are portraying in their image a...

    • Language: English

  • Is Creative Tourism the New Multi-Tool of the Tourism Industry?

    Tuesday12:00 - 13:005 Nov 2019
    South Gallery Rooms 20 & 21

    In this session, we will discuss in which ways creative tourism can help to solve externalities of the tourism industry, as well as creating a value chain for t...

    • Language: English

  • Intersection of Data and Creativity

    Wednesday10:30 - 11:156 Nov 2019
    UKI & International Inspiration Zone

    Data-driven decision-making is a core tenet of successful businesses around the world, but how do the insights gleaned from data change the way destination mark...

    • Language: English

  • In Conversation with Saudi Travel Influencer Yousef Al Sudais

    Wednesday11:30 - 12:006 Nov 2019
    Middle East & Africa Inspiration Zone

    Travel influencer Yousef al Sudais has gathered nearly 125,000 followers to his Instagram feed, who follow his adventures as he travels around the globe. He exp...

    • Language: English


REED EXHIBITIONS LIMITED is a private limited company, having its registered and principal office at Gateway House, 28 The Quadrant, Richmond, Surrey, TW9 1ON, registered in England and Wales with Company No. 678540. Business activity: Activities of exhibition and fair organisers. VAT No. GB 232 4004 20. Tax ID No: 13960 00581.