Media Diary of Events


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  • Nation Branding in a Digital Economy: assessing tourism's most dynamic frontier

    Monday15:30 - 16:305 Nov 2018
    WTM Global Stage - AS1350

    Well-seasoned travellers and first-time tourists alike are discovering destinations, booking itineraries, and engaging with local economies in entirely new ways...

    • Language: English

  • How podcasting can strengthen your brand

    Tuesday13:30 - 14:306 Nov 2018
    UKI & International Inspiration Zone - TA190

    In this session you will hear about: the rise and rise of podcasting what a podcast can do for your brand how to make a podcast what makes a good travel an...

    • Language: English

  • Creating a Killer Content Brand Strategy

    Tuesday15:30 - 17:006 Nov 2018
    WTM Global Stage - AS1350

    A three part deep-dive on digital content today The Digital Tourism Think Tank is back once again with three inspiring sessions on how to maximise the potentia...

    • Language: English

  • The Intersection of Data and Personalisation

    Tuesday16:00 - 17:006 Nov 2018
    Europe Inspiration Zone - EU80

    Data-driven decision-making and performance metrics are core tenets of successful businesses around the world, but how do data-driven insights change the way ma...

    • Language: English

  • Leveraging Destination Brands to Attract Higher Value Travel Consumers

    Wednesday10:30 - 11:157 Nov 2018
    Asia Inspiration Zone - AS1070

    10.30 – Opening Dr Mario Hardy, CEO, PATA  With the on-going disruption in digital technologies, travel consumers in Asia Pacific are increasingly empowered in...

    • Language: English

  • New Approaches to Digital Marketing

    Wednesday11:15 - 11:457 Nov 2018
    Asia Inspiration Zone - AS1070

    How should Tourism boards be using digital marketing to promote their destination effectively in 2019 and beyond? What different forms of digital marketing can ...

    • Language: English

  • Chinese Outbound Tourism Marketing for SMEs

    Wednesday11:45 - 12:207 Nov 2018
    Asia Inspiration Zone - AS1070

    Many destinations and local businesses around the world are making great efforts to attract a larger share of China's outbound travelers, but connecting to the ...

    • Language: English

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