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  • Shifting Perceptions Through Wildlife, Film and Forward Thinking Policy

    Monday14:15 - 15:004 Nov 2019
    Middle East & Africa Inspiration Zone

    Sierra Leone: Africa’s Newest Tourism Destination What do Dr. Jane Goodall, Michaela Guzy, and Dr. Memunatu Pratt have in common? A desire to relaunch Sierra Le...

    • Language: English

  • Saudi Arabia's Tourism Investment Plan for the Future

    Tuesday11:30 - 12:155 Nov 2019
    Middle East & Africa Inspiration Zone

    As Saudi Arabia undergoes a period of unprecedented socio-economic transformation, the kingdom’s tourism industry has emerged as a key growth driver, with publi...

    • Language: English

  • Scott's Fish and Chips: How to Attract the High-Spending Chinese Tourist

    Tuesday12:00 - 12:305 Nov 2019
    UKI & International Inspiration Zone

    A case study of how one UK business has defied the odds to become a social media sensation, attracting coachloads of Chinese tourists with Mandarin menus and a ...

    • Language: English

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