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Event Programme 2019

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  • Scott's Fish and Chips: How to Attract the High-Spending Chinese Tourist

    Tuesday12:00 - 12:305 Nov 2019
    UKI & International Inspiration Zone

    A case study of how one UK business has defied the odds to become a social media sensation, attracting coachloads of Chinese tourists with Mandarin menus and a ...

    • Language: English

  • How UK Attractions Can Use Social Media on a Limited Budget

    Tuesday12:30 - 13:155 Nov 2019
    UKI & International Inspiration Zone

    Marketing funds are always tight and many UK businesses cannot afford to run campaigns on social media let alone hire someone to run the ever-growing number of ...

    • Language: English

  • The Latest Trends in Gastro Tourism: UK & Europe

    Tuesday14:45 - 15:305 Nov 2019
    UKI & International Inspiration Zone

    Europe boasts a broad variety of food styles which fuels a burgeoning trend in ‘food tourism’. Our panel of experts discuss what’s changing in the world of culi...

    • Language: English

  • Genesys Session: The Future of Digital Travel

    Wednesday11:30 - 12:306 Nov 2019
    UKI & International Inspiration Zone

    Three digital travel experts will present their views on what it takes to succeed in the online world.  They will tackle topics such as social media, virtual re...

    • Language: English

  • How to Earn and Expand LGBT Travellers’ Brand Loyalty

    Wednesday12:45 - 13:456 Nov 2019
    UKI & International Inspiration Zone

    How should you respond to an evolving LGBT travel market and target the lucrative USD$218billion annual spend (Data source: Out Now Global LGBT2030 Study) by th...

    • Language: English

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