Event Programme 2019

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  • How America Travels: Learn Where and Why Americans are Travelling and How to Capture your Share of the Demand

    Monday11:00 - 11:454 Nov 2019
    Americas Inspiration Zone

    Join Zane Kerby, President & CEO of the American Society of Travel Advisors, as he walks us through 2019 data from their compelling annual research study “How A...

    • Language: English

  • Accessing Funds for Tourism Infrastructure in West Africa: Land of the Largest Has High Returns on Investment

    Monday15:30 - 18:004 Nov 2019
    Middle East & Africa Inspiration Zone

    West Africa is an emerging untapped tourist market, yet it possesses some of the most fascinating attractions in the world; as the official Centre of the World ...

    • Language: English

  • Is Creative Tourism the New Multi-Tool of the Tourism Industry?

    Tuesday12:00 - 13:005 Nov 2019
    South Gallery Rooms

    In this session, we will discuss in which ways creative tourism can help to solve externalities of the tourism industry, as well as creating a value chain for t...

    • Language: English

  • Scott's Fish and Chips: How to Attract the High-Spending Chinese Tourist

    Tuesday12:00 - 12:305 Nov 2019
    UKI & International Inspiration Zone

    A case study of how one UK business has defied the odds to become a social media sensation, attracting coachloads of Chinese tourists with Mandarin menus and a ...

    • Language: English

  • Megatrends Shaping the Future of Travel

    Tuesday12:30 - 13:305 Nov 2019
    Press Conference Theatre- International Media Centre

    Discover the latest developments for global travel and tourism performance with Euromonitor International. This session will give insights into upcoming trends ...

    • Language: English

  • 40 Years: What Have We Learnt and Where Are We Headed

    Wednesday14:15 - 15:006 Nov 2019
    WTM Global Stage

    As WTM celebrates its 40th year, we look at how we have moved from the brochures and television travelogues of 1979 to the social media and influencers of today...

    • Language: English

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