Event Programme 2019

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  • Using Original Content and Social Media to Seamlessly Sell Travel Online

    Monday10:45 - 11:304 Nov 2019
    WTM Global Stage

    Culture Trip reaches 20m social media users a month and is one of the top three travel brands on Facebook. Its social promotes 3,000 new articles posted monthly...

    • Language: English

  • Tourism a Strategy for Development?

    Monday11:00 - 11:454 Nov 2019
    Middle East & Africa Inspiration Zone

    How effective is tourism as a development strategy? Which forms of tourism can create inclusive growth contributing to growing a diversified local economy, crea...

    • Language: English

  • How America Travels: Learn Where and Why Americans are Travelling and How to Capture your Share of the Demand

    Monday11:00 - 11:454 Nov 2019
    Americas Inspiration Zone

    Join Zane Kerby, President & CEO of the American Society of Travel Advisors, as he walks us through 2019 data from their compelling annual research study “How A...

    • Language: English

  • Illusion or Reality? The Rise of Influencer Marketing and Branded Content

    Monday11:35 - 12:154 Nov 2019
    WTM Global Stage

    What is real? It is the 20th anniversary of The Matrix but travellers are increasingly wondering about this. Is what influencers are portraying in their image a...

    • Language: English

  • The Latest Trends in Gastro Tourism: The Americas

    Monday12:00 - 12:454 Nov 2019
    Americas Inspiration Zone

    What’s new with food tourism in the Americas, 2019? In this session, we will be speaking to three industry leaders whose businesses cater specifically to food-a...

    • Language: English

  • Booming Chinese Outbound Market

    Monday12:15 - 13:154 Nov 2019
    Asia Inspiration Zone

    China’s astonishing economic growth has created a new group of travellers. With the increase of middle class more and more Chinese traveller explore the world, ...

    • Language: English

  • The Challenge of Building Sustainable Hotels

    Monday12:30 - 13:304 Nov 2019
    Europe Inspiration Zone

    The major hotel brands no longer own many hotels, they operate them using a variety of agreements: managed, franchised, or licensed. Operation has been increasi...

    • Language: English

  • Destination-Smart For a Healthy Future in Adventure Travel

    Monday13:00 - 13:454 Nov 2019
    Middle East & Africa Inspiration Zone

    In today’s adventure travel industry, we are faced with complexities that require a change in the way we build destination brands, manage tourism growth and del...

    • Language: English

  • Go From Boring to Brave on Social and Deliver Results for 2020

    Monday13:00 - 13:454 Nov 2019
    Americas Inspiration Zone

    How not to let your social content become beachy, blue skies wallpaper, and stand-out from the 56M travel conversations that take place every year Learn how ...

    • Language: English

  • Vietnam: How One of the World's Fastest Growing Tourism Destinations Revamped its Web and Social Presence

    Monday13:30 - 14:154 Nov 2019
    Asia Inspiration Zone

    Vietnam is the world’s third fastest growing tourism destination, with an increase of 29.1% in visitors in the latest UNWTO statistics. The country’s tourism bo...

    • Language: English

  • Taking Responsibility for Safety & Security

    Monday13:45 - 14:454 Nov 2019
    Europe Inspiration Zone

    What do tourists have the right to expect from the travel advisories of their country and what measures should be in place in destinations to provide re-assuran...

    • Language: English

  • Travel Leaders Speak: UK Travel Markets – What to Expect in 2020

    Monday14:00 - 15:304 Nov 2019
    WTM Global Stage

    This session will be a panel discussion, with four senior UK Travel Leaders from leading travel companies across all sectors, giving their understandings of wha...

    • Language: English

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