Accelerating Travel Innovation After Coronavirus

Accelerating Travel Innovation After Coronavirus

9 Nov 2020, 09:00 - 09:45

WTM Virtual Global Theatre
Language:
English (United Kingdom)

Drawing on Euromonitor International’s bank of innovation concepts across 100 countries, Caroline Bremner, Head of Travel Research, will review how the travel industry has jumped on innovation as a way to survive the seismic impact of Coronavirus that brought global travel and tourism to an abrupt halt in 2020. 

Being COVID-19-ready has quickly transformed into the new normal, with the industry doubling down on hygiene protocols, implementing social distancing and providing a customer-centric approach to kickstart recovery. 

Innovation is taking multiple forms as digitalisation and sustainability are accelerated. New source markets, consumer segments, business models and alternative revenue streams are but some of the strategies being explored to ensure survival.

Contributors

  • Caroline Bremner

    Speaker

    Head of Travel Research

    Euromonitor

    Caroline Bremner manages the global content strategy for the travel and tourism industry at Euromonitor International, which she joined in July 1996....