When Culture and Tourism Blend

When Culture and Tourism Blend

4 Nov 2019, 11:00 - 11:45

Asia Inspiration Zone

The Director of the China National Tourist Office, London invites you to ‘When Culture and Tourism Blend’, a series of talks from guest speakers to explore the possibilities and opportunities of closer alignment between culture and tourism in China. 

The Rt Hon. Lord Michael Bates & Lady Bates have recently attended the release of the documentary "The New Stories of Zhejiang", which recorded their 311 mile (501.62km)  month-long journey walking from Hangzhou to Wenzhou and the profound culture they experienced along the way in China.



  • Dennis Hu



    Has To Be China

    Dennis Hu is CEO of Make it China, whose tourism brand Has To Be China work with many cultural and tourism brands and organisations in China. Has To...

  • Lord Michael Bates


    Life Peer

    House of Lords

    Born in 1961 in Gateshead, UK. He graduated with an MBA, Wadham College/Said Business School, University of Oxford. Member of the House of Lords,...

  • Lady Xuelin Bates


    Secretary General

    UK Chinese Business Association

    Lady Xuelin Bates is Secretary General of the UK Chinese Business Association. She is also Chairman of the Walk for Peace Foundation. A month-long...

  • Xue Ling



    China National Tourist Office London

    Ms. Xue Ling has been Director of China National Tourist Office, London since February 2019.  She was Deputy Director- General of Intl Liaison Dept...