Let the Outdoors In: How to Connect Outdoor & Adventure Tourism to Wellbeing Trends

Let the Outdoors In: How to Connect Outdoor & Adventure Tourism to Wellbeing Trends

6 Nov 2019, 14:00 - 14:45

UKI & International Inspiration Zone

Outdoor experiences have always been at the heart of global travel. Today, more than ever, destinations and brands are developing an awareness of the connections between our experience of travel, the landscape and our sense of place. 

Join Visit Wales and a panel of experts from the media and tourism industry for an exclusive preview of some of the global outdoor travel trends for 2020, including:

•How women’s access to and engagement with the outdoors is changing and developing

•How walking is becoming an important way to tackle loneliness and promote human interaction 

•How surfing has the unique ability to promote resilience and self-confidence 

•How exhilarating outdoor adventures have the potential to help us deal with increased stress and busy lives

•How the field to fork trend is being amplified by a greater connection to the outdoors 

Join Visit Wales and our panellists below to find out more… 


  • Mari Stevens


    Director of Marketing

    Wales Tourism & Business

    Mari Stevens is Visit Wales’s Director of Marketing, and is also responsible for promoting Wales as a place for inward investment, start-up growth...

  • Phoebe Smith


    Travel Writer for Wanderlust


    Phoebe Smith is one of the UK’s leading adventure writers. Having grown up on the edge of the Snowdonia National Park in North Wales, she has been an...

  • Richard Parks


    Extreme Athlete & World Adventurer

    Richard is a world-leading extreme environment athlete, who leads socially motivated expeditions. He is the first person to climb the highest...

  • Sian Sykes



    Psyched Paddleboarding

    Sian has completed a number of record-breaking stand up paddleboarding challenges. She was the first person to ever paddleboard solo across the three...

  • Phil Scott



    World's Fastest RibRide

    Phil Scott is a sailing entrepreneur and returned to Anglesey following an eight-year Caribbean charter. Identifying that the North Wales coastline...