Cities: Tourism, Sustainability & Resilience

Cities: Tourism, Sustainability & Resilience

5 Nov 2019, 12:45 - 13:45

Americas Inspiration Zone

Tourism to cities is booming, facilitated by budget airlines and the increasing popularity of city breaks, particularly amongst millennials. Increasingly DMOs are focusing on the management of tourism growth using marketing as a management tool. Promotion is now less important than marketing as cities seek to attract particular market segments. Our panel has considerable expertise on how DMOs are evolving and about how to manage tourism growth sustainably, and to build resilience.


  • Martin Brackenbury


    Managing Partner

    Brackenbury & Partners

    Formerly a Director of Thomson Travel Group, he was also a Professor at Nottingham University in the UK. (in an instititute focussing on economics...

  • Joan Torrella


    Managing Director

    Turisme de Barcelona

    With a degree in Philosophy and Letters (Psychology section) from UAB (1982) and a Master of managerial function in the Public Administrations by...

  • Gillian Saunders


    Independent Tourism & Hospitality Advisor

    Gillian Saunders is an Independent Tourism and Hospitality Adviser. From April 2018 to May 2019 Gillian was Special Advisor to the then Tourism...

  • Liisa Kokkarinen


    Project Manager of Sustainable Arctic Destination

    Visit Finland

    Experienced and educated in Arctic matters and sustainable tourism development, Liisa has been working in travel industry for 20 years in both...

  • Laura Citron



    London & Partners

    Laura Citron is CEO of London & Partners, the international promotional agency for London. She leads the organisation to grow London’s global...