Bridging the Gap: How to Connect With Inclusive Communities Online

Bridging the Gap: How to Connect With Inclusive Communities Online

5 Nov 2019, 12:30 - 13:30

Asia Inspiration Zone
Language:
English

A problem the travel industry faces today is the lack of diversity that’s shown in travel advertisements and promotions. This, in turn, leaves travellers feeling left out, unwanted, and questioning a brand's ethics and morals. Diversity and Inclusion are more than buzzwords. They are a call to action for the industry to reflect how every traveller matters.

When we travel, the world unfolds--opening up new opportunities to find common ground. Through travel we’re able to forge relationships, discover communities, and connect with new cultures. In a time where connection is more important than ever, travel brands are uniquely positioned to create lasting relationships with travellers. 

In this session, brands will learn how to effectively use influencers of all niches to reach people across touchpoints, and how to journey with them; building authentic connections every step of the way.

Contributors

  • Martinique Lewis

    Moderator

    Diversity in Travel Consultant & Content Creator

    Martinique Lewis is a diversity in travel consultant, content creator and Influencer Manager. Trusted amongst her peers as a ‘’connector’’ she is...