Using Technology to Manage Accommodation & Tourism Responsibly in Barcelona

Using Technology to Manage Accommodation & Tourism Responsibly in Barcelona

4 Nov 2019, 11:45 - 12:30

Middle East & Africa Inspiration Zone

The travel industry has been growing for decades and popular tourist destinations must manage the negative effects of attracting a large number of visitors. Barcelona is innovating with the use of information and communication technologies in order to address such negative effects. One of the main problems of leading destinations is the steady growth of illegal hosting. In Barcelona, a spider web has been created as a fundamental tool to fight against it. The designed processes and operations implemented in the city will be explained during this session.

Barcelona is also suffering the effects of overcrowding. Eurecat, the Technological Centre of Catalonia, is using Big Data and the Internet of Things to analyse them. Until now, these technologies have been used for understanding visitor mobility patterns at different scales, itineraries and flows around the city but the actual challenge in Barcelona is evolving from descriptive towards prescriptive analytics, to help make things happen. To overcome the overcrowding effects, the city of Barcelona is going one step further and it is currently designing, through Eurecat, a Flows Management Research Program in real-time to help to manage the affluence of visitors at different places. This should reduce the tourist pressure at some sites at specific times bringing to tourists’ better experiences and helping to balance the social impact of visitors in the city.


For entry to this particular event, please ensure you are also registered for all three days of WTM London. Please click here to register.


  • Martin Brackenbury


    Managing Partner

    Brackenbury & Partners

    Formerly a Director of Thomson Travel Group, he was also a Professor at Nottingham University in the UK. (in an instititute focussing on economics...

  • Joan Borràs


    ICT & Tourism Project manager

    Department of Tourism Innovation, Eurecat

    Joan Borràs is ICT & Tourism Project Manager at the Department of Tourism Innovation, Eurecat - the Technological Centre of Catalonia. He is an...

  • Salvador Anton Clavé


    Director of research

    Department of Tourism Innovation, Eurecat

    Salvador Anton Clavé is Director of Research ofthe Department of Tourism Innovation, Eurecat - the Technological Centre of Catalonia. He is a...

  • Eva Mur


    Director of Inspection Service

    Barcelona City Council

    Eva Mur has a degree in Law and works at the City Council of Barcelona since 2000 in the field of Urban Planning, first as a lawyer, and later as...

  • Eva Vidal



    Barcelona City Council

    Eva Vidal is inspector of the Barcelona City Council. She is part of the municipal machinery available to assure legal and safe tourism in the city,...

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