Best Practices of Smart Tourism in Cities

Best Practices of Smart Tourism in Cities

5 Nov 2019, 10:45 - 11:45

UKI & International Inspiration Zone
Language:
English

The word smart has been often used in the context of cities but it became also more relevant in destinations and the tourism sector. With the disruptive power of mobile applications, technology, big data, augmented reality and new social media it bears a lot of chances for both the destination and tour operators to create a new visitor experience. However, becoming a smart urban destination requires a well thought and integrated approach. The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations. This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research. At the same time it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

Contributors

  • Sascha Stange

    Moderator

    Deputy Director for the Liason Department

    WTCF

    Sascha is an experienced tourism expert with a demonstrated history of working in the international tourism industry with a special focus on urban...

  • Prof. Dimitrios Buhalis

    Key Note Speaker

    Director of eTourism Lab & Deputy Director of International Centre for Tourism & Hospitality Research

    Bournemouth University

    Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications...

  • Esencan Terzibasoglu

    Key Note Speaker

    Special Advisor

    WTCF

    Ms. Esencan Terzibasoglu, who is currently collaborating with WTCF ( Beijing, China) as the “Special Advisor to the Secretary General” retired from...

  • Miguel Sanz

    Speaker

    Director of Madrid Destino Tourism Department

    Madrid City Council

    Miguel Sanz Castedo graduated with a degree in Business Studies in the United Kingdom, where he also completed an MSc in Politics and Economics in...

  • Tia Hallanoro

    Speaker

    Director of Brand Communications & Digital Development

    Helsinki Marketing

    Tia is a brand & marketing communications professional and an insightful behavioral scientist experienced in digital service design. She has a strong...

  • Jorvik Zhang

    Speaker

    Head of Business Development for Northern Europe

    Tencent Cloud Europe

    Jorvik Zhang is the head of Business Development for Northern Europe at Tencent Cloud Europe, he joined earlier this year after gaining experience at...