Booming Chinese Outbound Market

Booming Chinese Outbound Market

4 Nov 2019, 12:15 - 13:15

Asia Inspiration Zone

China’s astonishing economic growth has created a new group of travellers. With the increase of middle class more and more Chinese traveller explore the world, first in group tours, but with the years more and more as individual travellers going beyond the most common tourist destination. With “travelling” becoming the new hip activity for the leisure time exploring new countries is on everyone’s to do list. But who is the Chinese traveller? What are their expectations and favourite activities during their travel abroad? How can destinations and tourism product providers cater for the need of this ever growing group of tourists from the booming Chinese outbound market? The panel discusses this issue and aims at better understanding the Chinese traveller by sharing experiences and expertise from different angles, that of a leading Chinese outbound tour operator and a travel agency, a tourism expert familiar with the Chinese market and two European destinations that have made special efforts in becoming popular among Chinese travellers.


For entry to this particular event, please ensure you are also registered for all three days of WTM London. Please click here to register. 


  • Richard Matuzevich


    Senior Manager of Liason Department


    Richard Matuzevich works as a senior manager in World Tourism Cities Federation liaison department and has worked in the Chinese tourism& meeting...

  • Kate Xiong- Britton


    Director of UK, France, Ireland & Nordics Accommodation Business Unit


    Kate leads hotel contracting for the UK and Ireland in the Accommodation Business Unit of Ctrip, China’s largest travel company. Her experience in...

  • Roberta Guaineri


    Deputy Mayor for Tourism, Sport & Quality of Life

    City of Milan

    She was born in Milan in 1967. She is a mother, a business criminal lawyer, and the author of many publications and training courses. Roberta...

  • Roger Carter


    Managing Director


    Roger is an experienced tourism strategist, destination planner, marketer, and operational manager who has played a leadership role in the successful...

  • Rob Lang



    Edinburgh's China Ready Initiative

    President of Edinburgh’s China Ready Initiative since its inception in 2015. The China Ready team work to ensure tourism businesses of all sizes in...

  • Yu Yilei


    Editor in Chief

    China Daily Europe

    After graduating from Xi'an Foreign Languages University in China in 1998 with a Master's in English Literature, Yu has been working in some capacity...