Using Facebook Groups to Grow Your Hotel Business and Improve Guest Experience

Using Facebook Groups to Grow Your Hotel Business and Improve Guest Experience

6 Nov 2019, 12:10 - 13:00

Middle East & Africa Inspiration Zone

Facebook's Groups feature is a powerful social media tool to build communities where members can ask questions, share experiences and have conversations about your hotel. Groups can help to eliminate barriers to booking, that result from the lack of information or misinformation online about your hotel. They are a great way to build an authentic relationship with guests, from initial enquiry all the way through to repeat bookings.

This session looks at the difference between Pages and Groups, how to create a successful Group and avoid “Group Death”. Our expert speaker will share her ideas on how to build engaging content strategies based on Group insights and explore the challenges of managing a Group. She will suggest ways a Group can be harnessed for marketing and PR campaigns, leading to new leads for your property.



  • Mark Frary



    Travel Perspective

    Mark Frary is a writer and author covering travel, technology and business. He has written regularly for The Times, Sunday Times and the Evening...

  • Sharmeen Suleman



    Family Holiday Club

    Family Holidays Club is a Facebook Group turned Online Community. Parents risk facing fines, a potential criminal record & impeding their children's...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.