How I Spent £49.50 on a Marketing Campaign and It Went Viral

How I Spent £49.50 on a Marketing Campaign and It Went Viral

5 Nov 2019, 14:15 - 15:15

WTM Global Stage

George Rawlings is the founder of Honeypot, a dating app that helps people have spontaneous connections and meet up in places like airports for a coffee, chat or whatever. His brilliant pop-up marketing campaign saw him have 91 ‘micro-dates’ in a day on the street in Tottenham Court Road; the passing public helped spread the word about his app and it is now all over social media. He explains how he came up with this idea and other clever guerrilla marketing campaigns.


  • Mark Frary



    Travel Perspective

    Mark Frary is a writer and author covering travel, technology and business. He has written regularly for The Times, Sunday Times and the Evening...

  • George Rawlings




    George is a creative entrepreneur who successfully launched his first start up at 21, a video communication app that enabled B2B video emails. He now...

  • Kash Battacharya


    Travel Blogger

    Budget Traveller

    Kash better known as the ‘Luxury Hostels’ guy is the award winning content creator and founder of the blog, the BudgetTraveller which for the last 10...

  • Fiona Quinn


    Content Director


    Fiona Quinn is the Content Director of HeavenHub, an agency specialising in content marketing, social media management and content creation...