Shifting Perceptions Through Wildlife, Film and Forward Thinking Policy

Shifting Perceptions Through Wildlife, Film and Forward Thinking Policy

4 Nov 2019, 14:15 - 15:00

Middle East & Africa Inspiration Zone

Sierra Leone: Africa’s Newest Tourism Destination

What do Dr. Jane Goodall, Michaela Guzy, and Dr. Memunatu Pratt have in common? A desire to relaunch Sierra Leone’s tourism industry. How did they do it? A combination of wildlife, film, and a forward-thinking policy agenda.  In February 2019, Dr Jane Goodall visited Sierra Leone, casting an international spotlight on the country’s Western Chimpanzee, mankind’s closest relative.  Dr. Goodall’s three-day visit to Sierra Leone, was celebrated with two major announcements: first, the declaration of the Western Chimpanzee as the National Animal of Sierra Leone, and second, the announcement that the country will adopt a more open stance to tourism. On September 5th, 2019, Sierra Leone announced more than 150 countries will receive Visa-on-Arrival, a landmark policy change.  Filmmaker-journalist Michaela Guzy captured this important moment in the country’s history through the release of a mini-documentary film, which has since become a finalist in The World Wildlife Film Festival  in New York. Come, see, and hear how this remarkable change came about and what it means for Africa’s newest tourism destination.


For entry to this particular event, please ensure you are also registered for all three days of WTM London. Please click here to register.


  • Michaela Guzy


    Media Executive & Entrepreneur

    Michaela Guzy is an American media executive, entrepreneur, speaker and on-air show host. She is the executive producer for two original series,...

  • H.E. Hon. Memunatu Pratt


    Minister of Tourism & Cultural Affairs

    Sierra Leone

    Prior to her recent appointment as Minister of Tourism and Cultural Affairs by the New Administration of H. E. Julius Maada Bio, Hon. Memunatu...