Destination-Smart For a Healthy Future in Adventure Travel

Destination-Smart For a Healthy Future in Adventure Travel

4 Nov 2019, 13:00 - 13:45

Middle East & Africa Inspiration Zone

In today’s adventure travel industry, we are faced with complexities that require a change in the way we build destination brands, manage tourism growth and deliver experiences. To future-proof our sector we all have to share the responsibility of being destination-smart and doing business in ways that ensures that our surroundings are preserved and residents are happy. In this discussion, we would like to engage you in a dialogue about what it means to be destination-smart and how all of us have a role to play in ensuring that adventure tourism and tourism at large remain net-positive. In this 360-conversation, we will talk about decision makers’ perspectives on how today’s industry dynamics lead to innovative decision making tactics that ensure market success and sustainability.

For entry to this particular event, please ensure you are also registered for all three days of WTM London. Please click here to register.


  • Manal Kelig


    Executive Director MENA Region

    Adventure Travel Trade Association

    Dr. Manal Kelig is the MENA Region Executive Director of Adventure Travel Trade Association (ATTA). Manal focuses on expanding the reach and impact...

  • Raki Phillips



    Ras Al Khaimah Tourism Development Authority

    Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA) since June 2019, brings a wealth of industry experience to aid the...

  • Dr Taleb Rifai


    Chairman of IIPT International Advisory Board

    Special Advisor for ATTA

    Taleb Rifai was the Secretary-General of the World Tourism Organization  heading the (UNWTO) since 2009 for two consecutive terms, ending in January...

  • Olof Atladottir


    Director of Destination Marketing

    The Red Sea Development Company

    Mrs. Olof Yrr Atladottir is the Director for Destination Marketing at the Red Sea Development Company, responsible for the holistic approach to...