Peace: The Key to Sustainable Tourism Success

Peace: The Key to Sustainable Tourism Success

5 Nov 2019, 16:00 - 17:00

Press Conference Theatre- International Media Centre

Today, more than ever, there's an urgent need to bring to the fore the role that tourism can - and should - play in the quest for peace. A virtuous circle exists between travel & tourism and global stability and prosperity. Sustainable tourism expansion and growth is reliant on feeling welcome, safe and secure. With its direct impact on local engagement, community upliftment, infrastructure development, and investment, tourism has become a powerful, global lever for peace, and peace a powerful enabler for tourism.

The session is organised by the International Institute for Peace Through Tourism (IIPT), a non-profit founded in 1986 on two simple yet powerful premises – that Tourism, perhaps the largest industry in the world, can become the first global peace industry and that every tourist is potentially an Ambassador for Peace.

It is IIPT’s contention that every business - big or small - engaged in tourism needs to make the quest for peace integral to their core business philosophy – it’s not just socially responsible, but it also makes good business sense because peace alone can provide a sustainable business model for tourism.

Niall Gibbons, CEO of Tourism Ireland in conversation with Anita Mendiratta, IIPT Ambassador for Global Relations and Special Advisor to Secretary General UNWTO will explore the ways in which tourism and peace have played complementary roles. Other speakers include Dr. Taleb Rifai, former Secretary General UNWTO, Daniela Wagner, Director of Jacobs Media Group and Ajay Prakash, President IIPT India.



  • Anita Mendiratta


    Founder & President

    Anita Mendiratta & Associates

    Anita Mendiratta, IIPT Ambassador For Peace At Large For Global Relations, is the Founder and President of ANITA MENDIRATTA & Associates, an...

  • Ajay Prakash


    Founder & President

    IIPT India Chapter

    Founder President of  IIPT-India Chapter (International Institute for Peace through Travel). IIPT is a 25 year old international non-profit...

  • Daniela Wagner


    Director of EMEA


    Daniela Wagner heads up the International team at Jacobs Media Group, the groups international marketing services brand, providing strategic...

  • Niall Gibbons



    Tourism Ireland

    Across the global community, few leaders are as genuine, determined, duty-driven and tireless as Ireland's finest tourism ambassador, Niall Gibbons....

  • Kiran Yadav



    IIPT India Chapter

    Dr. Kiran Yadav is a PhD in Marketing Management from RTMN University, Nagpur. He is an alumni of Jamnalal Bajaj Institute of Management Studies( A...

  • Dr Taleb Rifai


    Chairman of IIPT International Advisory Board

    Special Advisor for ATTA

    Taleb Rifai was the Secretary-General of the World Tourism Organization  heading the (UNWTO) since 2009 for two consecutive terms, ending in January...