Technology is a Girl’s Best Friend

Technology is a Girl’s Best Friend

5 Nov 2019, 15:30 - 16:30

South Gallery Rooms 20 & 21

15:30 to 18:00 pm

The event is open to all WTM London attendees, whether exhibitors or visitors, and both women and men are warmly invited to attend.

Panel debate 15.30-16.30 pm

Technology now permeates the travel world, whether you are a travel company using it to understand consumers’ behaviour, maximise SEO ranking or simply sell your products on line and get paid for them or you are a travel consumer booking a holiday, learning about the destination or indeed making more informed choices about the place you visit.   

Access to technology seems to have become a non-negotiable aspect of becoming an entrepreneur and when it comes to women in travel, technology is even more important, as it often enables enterprising through simple mechanisms such as a lap-top and a wifi-connection!

Yet, available research shows that technology still causes fears and uncertainty amongst women: on the one hand, access to technology is still a challenge for many female entrepreneurs, on the other hand as corporate professionals women tend to shy away from positions that involve engaging with technology.

Could technology be women’s final frontier? Or could it hold the key to women’s success? 

During the session we will present early results from new research undertaken by our sponsors University of Surrey in collaboration with Women in Travel cic and we will discuss with our panels of speakers questions around access; technology and female empowerment; dispelling the myth around technology and career opportunities.

As usual, there will be plenty of insights, advice and authentic stories to share with the audience in the debate and in the following mentoring session.  

Group mentoring 16.30-17.30 pm

The panel debate will be followed as customary by group mentoring sessions from 16.30 to 17:30 where attendees can meet speakers and additional established industry figures and discuss relevant issues. Every group will be set up with two mentors and up to 10 mentees. Mentors will be available to discuss relevant topics around technology, entrepreneurship and more. 

These mentoring sessions are incredibly popular, and booking will open on Thursday 3 October through a link made available here. Please book early to avoid disappointment

Networking 17.30 to 18.00

After the mentoring, attendees will have the opportunity to network and continue exchanging ideas and tips with peers and leading industry figures in an informal setting until 18.00.


  • Alessandra Alonso



    Women In Travel

    Alessandra Alonso is Founder of Women in Travel CIC, a social enterprise dedicated to leveraging the travel and tourism industry in order to empower...

  • Anna Jimenez


    Senior Manager, Partnerships


    Travel is part of her DNA, Anna has + 15 years of experience in international business specialized in e-commerce, tech and online Travel such as ...

  • Dr Cristina Figueroa-Domecq



    Marie Curie

    Dr Cristina Figueroa-Domecq holds a Marie Curie Individual Research Fellowship, supported by the European Commission for the Project “Women’s...

  • Taru Aalto


    CEO & Co-Founder


    Taru Aalto co-founded Wowanders in 2017 together with Maija Kaukonen with a vision to help people navigate the overwhelming amount of options for...

  • Patricia Gonzalez


    Founder & CEO

    Having worked for several years in the tech industry, including a UAE homeland security project, I jumped into the entrepreneurial world back in...

  • Diana Muñoz-Mendez


    Senior VP of Global Tourism Partnerships


    Diana Robino is Senior Vice President of Global Tourism Partnerships for Mastercard.  In this role, Ms. Robino is responsible for shaping and...

  • Mo Talukder


    Director of Sales


    I have been Sales Director at Geotourist - a multi-award winning mobile disruptive GPS travel technology, data analytics and mapping solution...


Women in e-Travel

Women in e-Travel is an association of professional women based in Spain from the digital travel industry aiming to increase women's visibility and promote 50/50 leadership.

University of Surrey