The Challenge of Building Sustainable Hotels

The Challenge of Building Sustainable Hotels

4 Nov 2019, 12:30 - 13:30

Europe Inspiration Zone

The major hotel brands no longer own many hotels, they operate them using a variety of agreements: managed, franchised, or licensed. Operation has been increasingly separated from ownership creating a major challenge for sustainability. There is little incentive for the developer to build a sustainable hotel when they are not going to operate it and neither is the person they sell the hotel to. Retrofitting, the process of adding new technology or features to the hotel after it has been built, is expensive. Hotels being built now will still be operating in 2050, by which time climate change will have created a much more difficult operating environment and something we need to address now.

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  • Harold Goodwin


    Responsible Tourism Advisor


    Harold is WTM’s Responsible Tourism Advisor, he puts together the flagship Responsible Tourism programme at WTM London which attracts 2000...

  • Madhu Rajesh


    Director of International Tourism Partnership

    Business in the Community

    Madhu began her career working in operations, sales and marketing across the Middle East, Eastern Europe and the UK for a range of hotel groups. She...

  • Eric Ricaurte


    Founder & CEO


    Eric founded Greenview in 2008, an international consultancy helping organizations catalyze innovation and best practice through strategy, programs,...

  • Allan Agerholm



    BC Hospitality Group

    Allan Agerholm is CHO of BC Hospitality Group, which operates the hotels; Crowne Plaza Copenhagen Towers - Denmark's most sustainable hotel - AC...

  • Dimitris Manikis


    President & Managing Director EMEA

    Wyndham Hotels & Resorts

    Dimitris Manikis was appointed President and Managing Director for EMEA in April 2018. In his role, he is responsible for the development of all of...