Is Creative Tourism the New Multi-Tool of the Tourism Industry?

Is Creative Tourism the New Multi-Tool of the Tourism Industry?

5 Nov 2019, 12:00 - 13:00

South Gallery Rooms 20 & 21

In this session, we will discuss in which ways creative tourism can help to solve externalities of the tourism industry, as well as creating a value chain for the territories.

International experts and practitioners will debate and share experiences about the role of creative tourism in enhancing unseasonality, intangible heritage recovery, community empowerment, social cohesion, resilience and economic growth, among other areas.


  • Caroline Couret


    Founder & Director

    Creative Tourism Network

    Expert in creative tourism. Founder & Director of the Creative Tourism Network® and the Barcelona Creative Tourism program. She is regularly invited...

  • Moisés Vitola Fadul


    Promotion Coordinator

    Greater Medellin Convention & Visitors Bureau

    Moises is an International Negotiator with technical studies in tourism marketing at the Universitá degli Studi di Trieste in Italy. Moises worked...

  • Giohana Albuja


    Manager of European Markets

    Quito Tourist Board

    Giohana Albuja is the manager of Quito Tourism for European markets and of Ecuador, since 2015, through the Ibero-American Communication Agency,...