A Spotlight on Gen Z: What's Next in Youth Travel

A Spotlight on Gen Z: What's Next in Youth Travel

5 Nov 2019, 10:30 - 11:45

South Gallery Rooms 20 & 21
Language:
English

Generation Z have never experienced the world without technology or the internet and they are changing the economy and the way in which business is done.  They are Millennials 2.0

Last year 305 million young people travelled to study, work or tour.  Their desire for more socially responsible, meaningful and honest experiences are disrupting the travel, tourism and education space.  As such brands need to find new ways in which to engage these digital natives where traditional marketing methods fail.  

In this session we will look at growth trends in the market, the behavioural characteristics and more importantly share how to capture the interest of these digital natives.

 

Contributors

  • Steve Lowy

    Moderator

    Chairman

    BETA

    Steve grew up in the Hospitality industry with both his parents working in the hotel trade. He went onto to study Hospitality & Tourism Management at...

  • Toni Ambler

    Speaker

    CMO

    Contiki Travel

    A seasoned marketer, strategist, innovator and brand leader Toni has over twelve years marketing experience, and has spent the last five of these...

  • Dan Baker

    Speaker

    General Manager EMEA

    Student.com

    Dan is the General Manager, EMEA at Student.com, the world’s largest marketplace for student accommodation. An experienced General Manager within the...

  • Sorcha Diggin

    Speaker

    Travel Account Manager

    UK&I Facebook & Instagram

    Originally from Dublin, Ireland Sorcha studied Commerce at University College Dublin specialising in Marketing. Having previously worked in Skype,...