Influencers: Illusion vs Reality

Influencers: Illusion vs Reality

4 Nov 2019, 10:45 - 12:15

WTM Global Stage
Language:
English

What is real? It is the 20th anniversary of The Matrix but travellers are increasingly wondering about this. Is what influencers are portraying in their image and newsfeeds reality? This year we learned that Morocco’s goats in trees are not necessarily what they seem. Influencers are also continuing to push their perfect lives without admitting it is just artifice, and paid deception at that. Despite that, some tourism boards and travel companies say they are getting back what they invest in influencer marketing. How do we move forward with influencers?

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.