How California is Living the Social Media & Content Dream

How California is Living the Social Media & Content Dream

4 Nov 2019, 15:00 - 15:45

Americas Inspiration Zone

California, the Golden State, has 1.9 million fans on Facebook and more than half a million followers on Instagram, making it the most followed tourism board in the USA. In this session learn about Visit California’s best campaigns, the goals for its owned channels, its content strategy and what other destinations can learn from them.

For entry to this particular event, please ensure you are also registered for all three days of WTM London. Please click here to register.


  • Mark Frary



    Travel Perspective

    Mark Frary is a writer and author covering travel, technology and business. He has written regularly for The Times, Sunday Times and the Evening...

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