Scott's Fish and Chips: How to Attract the High-Spending Chinese Tourist

Scott's Fish and Chips: How to Attract the High-Spending Chinese Tourist

5 Nov 2019, 12:00 - 12:30

UKI & International Inspiration Zone
Language:
English

A case study of how one UK business has defied the odds to become a social media sensation, attracting coachloads of Chinese tourists with Mandarin menus and a messaging app - and is now opening a replica chippie in southern China.A case study of how one UK business has defied the odds to become a social media sensation, attracting coachloads of Chinese tourists with Mandarin menus and a messaging app - and is now opening a replica chippie in southern China.

Contributors

  • Steve Keenan

    Moderator

    Co-founder

    Travel Perspective

    Steve learned about the industry on joining Travel Weekly as news editor in 1990. A news reporter prior to that, with stints in New Zealand,...

  • Gary Grieve

    Speaker

    Founding Director

    Capela Training & Capela China

    Gary is the founding director of Capela Training and Capela China, a languages graduate with over 20 years experience in marketing and general...

  • Will Zhuang

    Speaker

    Ambassador for the Chinese market

    VisitYork & VisitLeeds

    Will Zhuang is currently the ambassador for VisitYork and VisitLeeds to the Chinese market. He is the founder of the OE Media, who supports local...