Jordan: A World Leader in Gastrodiplomacy

Jordan: A World Leader in Gastrodiplomacy

7 Nov 2018, 15:30 - 16:00

Middle East & Africa Inspiration Zone - AF190

Food and drink provide more than mere sustenance for visitors – they can be used as tools to foster understanding and even peace. At the most basic, food and drink are excellent ways for travelers to meet and understand the local people and culture. Travelers don’t even need to know the local language, because food and drink can “do the talking.” In the Kingdom of Jordan, there is an unwritten practice of karam, which is the Arabic word for generosity. The general meaning is that “the guest is king.” Wherever you go in the country, visitors experience this extreme form of hospitality. Karam is afforded even to complete strangers, and the effect on the visitor is profound. Visitors leave Jordan with an impression of a respectful, hospitable and peace-loving country, and the desire to share this profound experience with their friends, family and colleagues. Attend this session to learn how to leverage your area’s food and drink offering as gastrodiplomacy for visitors.


  • Erik Wolf



    World Food Travel Association

    Erik Wolf is recognized as the visionary founder of the world’s food tourism industry and the World Food Travel Association. He is a highly-sought...

  • Erica Kritikides


    Senior Brand and Product Manager

    Intrepid Group

    Erica Kritikides is the Senior Brand and Product Manager with the Intrepid Group, the world’s largest provider of small group adventure travel...

  • Dr. Abed Al Razzaq Arabiyat


    Managing Director

    Jordan Tourism Board

    Dr. Abed Al Razzaq Arabiyat is the current Managing Director of the Jordan Tourism Board; the leader in positioning and promoting Jordan as the...

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