Trends in Tourism advertising in Digital & Traditional media and a glimpse on Brexit's effect

Trends in Tourism advertising in Digital & Traditional media and a glimpse on Brexit's effect

6 Nov 2018, 10:30 - 11:30

Press Conference Theatre - International Media Centre - ME580
Language:
English

We are looking at global trends of advertising pressure analysing travel/tourism categories and focus on regions and key markets. All data is collected by Nielsen. 

What has been the change of advertising behaviour of important players in traditional and digital advertising. To answer that question we are going present findings using ‘Paid Search’ data as well as ‘Digital Display’ and ‘Digital Video’ advertising for selected countries and talk about the challenges of capturing the Digital landscape properly.

We will also look at how ‘message-to-markets’ of Tourist Boards have changed anticipating the Brexit in March 2019 and to which extent consumers are targeted differently in the UK and other countries.

Open to all attendees

Contributors

  • Jens Brockmann

    Speaker

    Client Business Partner Global Ad Intel

    Nielsen

    Jens Brockmann had worked in International Educational Research before joining Nielsen, the world’s biggest market and media research company, in the...

  • Jeroen Hoppe

    Speaker

    Account Management and analysis services, Global Ad Intel

    Nielsen

    In 2012 Jeroen started his career with Nielsen,a global performance management company that provides a comprehensive understanding of what consumers...

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