Chinese Outbound Tourism Marketing for SMEs

Chinese Outbound Tourism Marketing for SMEs

7 Nov 2018, 11:45 - 12:20

Asia Inspiration Zone - AS1070

Many destinations and local businesses around the world are making great efforts to attract a larger share of China's outbound travelers, but connecting to the Chinese travel market isn’t easy and often requires a substantial investment of time, effort and money. It is particularly difficult for SMEs (regional and city tourism boards, attractions, national tour operators, transport companies etc.) on a limited budget. 

In this session from digital marketing and solutions agency Dragon Trail Interactive, you will learn the basics of Chinese digital marketing for SMEs, including tips on getting started and the essentials of reputation management, as well as how national and regional tourism boards can support SMEs to connect to Chinese travelers and the Chinese travel trade.


  • Daniela Wagner


    Director Europe, Middle East and Africa


  • Sienna Parulis-Cook


    Communications Manager

    Dragon Trail Interactive

    Based in the UK, Sienna Parulis-Cook is Dragon Trail’s Communications Manager. She writes articles and reports on the Chinese digital landscape and...

  • Roy Graff


    Managing Director - EMEA

    Dragon Trail Interactive

    Roy Graff brings over 20 years of experience working in and with China in the tourism, hospitality, luxury retail and digital marketing sectors. Roy...

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