Nation Branding in a Digital Economy: assessing tourism's most dynamic frontier

Nation Branding in a Digital Economy: assessing tourism's most dynamic frontier

5 Nov 2018, 15:30 - 16:30

WTM Global Stage - AS1350
Language:
English

Well-seasoned travellers and first-time tourists alike are discovering destinations, booking itineraries, and engaging with local economies in entirely new ways.  Powered by connected technologies, sophisticated data sets, viral newsfeeds, and the sharing economy, a revolution in global tourism is afoot. We are on the front lines of one of the most transformative moments in our sector.  Join us to hear how national governments, municipal capitals, and the tourism industry more broadly are coping and adapting to this digital frontier.

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Seats within this session are on a first come first served basis.

Contributors

  • Jeremy Jauncey

    Speaker

    Founder & CEO

    Beautiful Destinations

    A serial entrepreneur, investor, and media expert, Jeremy has overseen the growth of Beautiful Destinations from the world's largest social media...

  • Elizabeth Linder

    Moderator

    Executive Director, Global Communications & External Affairs

    Beautiful Destinations

    Ellizabeth Linder has never held a position with an existing job description. She is currently Executive Director of Global Communications & External...

  • H.E Lina Annab

    Speaker

    Minister of Tourism and Antiquities

    The Hashemite Kingdom of Jordan

    Prior to assuming her ministerial post in June 2016 Minister Annab was the general manager of Zara Investment Company (Holding). She was also a...

  • Leah Chandler

    Speaker

    Chief Marketing Officer

    Discover Puerto Rico

    Leah is the Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico. As CMO, Leah is charged with...

  • Fiona Mulliner

    Speaker

    Director of Campaigns

    London & Partners Ltd

    Fiona has lived and worked in five continents in a variety of marketing roles with global media brands. These include News Corporation, where she was...

  • Arturo P. Boncato, Jr.

    Speaker

    Undersecretary of the Department of Tourism for Tourism Regulation, Coordination and Resource Generation (TRCRG)

    Philippine Department of Tourism

    He is currently Undersecretary of the Department of Tourism and was Assistant Secretary at the Department of Trade  and Industry in 2016 and briefly...

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