ForwardKeys Opens up China

ForwardKeys Opens up China

6 Nov 2018, 14:45 - 15:15

Asia Inspiration Zone - AS1070

Everyone is interested in Chinese tourists right now because they have a reputation for being high-spending and fast-growing. ForwardKeys, which analyses 17 m flight bookings/day, will reveal past and future travel trends to and from China. Owing to ForwardKeys ability to analyse travel bookings on a deep level, it can see not only what travel has been booked in the past, but it can also look at bookings for future travel and benchmark those bookings against the same period the year before to see what travel is likely to happen. It can split out business vs leisure travel and the relative popularity of destinations when looking at outbound travel. Questions that will be answered in the session will include:

  • Which outbound destinations are booking well or are underperforming and by how much?
  • How will the end of the EU-China Tourism Year impact Chinese tourism to the UK and Continental Europe?
  • What are the prospects of Chinese tourists regaining enthusiasm to visit the USA?



  • Olivier Ponti


    VP Insights


    Olivier Ponti is one of Europe's most eloquent proponents of research in travel and destination marketing. He joined ForwardKeys in the summer of...

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