Quality not quantity: using great content to sell the holiday dream

Quality not quantity: using great content to sell the holiday dream

7 Nov 2018, 14:50 - 15:30

WTM Global Stage - AS1350
Language:
English

In recent years there has been a race in the travel industry for online content with little thought given to quality. However, changes in Google's algorithms and other factors mean that quantity is finally giving way to quality. We hear from a range of travel companies, content providers, influencers and content agencies on how they are converting great stories into bookings.

Contributors

  • Mark Frary

    Moderator

    Co-founder

    Travel Perspective

  • Joanna Duncan

    Speaker

    CMO

    Insight Vacations

  • Kash Bhattacharya

    Speaker

    Founder and Editor

    BudgetTraveller

    2016 National Geographic Traveller's Blogger of the Year, Kash Bhattacharya is the founder and editor of the BudgetTraveller and author of the brand...

  • Bart Platts

    Speaker

    Head of Strategy

    Melt Content

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