The changing face of images in travel marketing

The changing face of images in travel marketing

7 Nov 2018, 14:00 - 14:40

WTM Global Stage - AS1350
Language:
English

Stunning imagery has always been used to sell holidays, whether in the form of brochures, photography in magazines and newspapers or on Instagram. Yet the world is changing. Photographers are finding it tough to make money while the web has made copyright theft endemic. Some people are still making the business of photography work in the new world of sharing and different types of image use are providing new opportunities. We hear from a panel of experts on why travel photography is still so important if you want to sell holidays.

Contributors

  • Steve Keenan

    Moderator

    Co-founder

    Travel Perspective

  • Chris Coe

    Speaker

    Founder

    Travel Photographer of the Year

    A fascination with natural light and a passion with nature, landscape and travel underpin Chris's photography. He has shot more than 40 travel and...

  • Benji Lanyado

    Speaker

    Founder

    Picfair

    Benji Lanyado founded Picfair in 2013, and the photo marketplace site has been up and running for the past three years. Now it is an international...

  • Ofri Ben Porat

    Speaker

    CEO

    Pixoneye

  • Hugh Pinney

    Speaker

    former VP Editorial, EMEA

    Getty Images

    Recently left Getty Images after 15 years running the news operation based in London. Prior to that was with Reuters as an assigning editor, and was...

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