Creating a Killer Content Brand Strategy

Creating a Killer Content Brand Strategy

6 Nov 2018, 15:30 - 17:00

WTM Global Stage - AS1350

A three part deep-dive on digital content today

The Digital Tourism Think Tank is back once again with three inspiring sessions on how to maximise the potential of content as part of your brand strategy, taking a look at where content trends are at today, which creators are really disrupting the space and how brands are using content to create meaningful engagement with visitors throughout the visitor cycle.

This session will be split into three parts, covering the full spectrum of the content ecosystem, understanding how to target and engage consumers with the right content, right message, right context and right format. It'll tackle some of the more difficult discussions around consumer consciousness and data and published responsibility in a digital world, then the ice-cream break, we invite some of the leading creators to show how they're amazing audiences and creating serious traction online.

This three part session will give you grounding, thought-provocation and inspiration all in one 90 minute block including a packed line-up of content thought leaders:

  • Strategy / Engaging Digital Consumers Today
  • Debate / Data Transparency and the Conscious Consumer
  • Trend / Today's Creators Killing it in Travel



  • Nick Hall


    Founder & CEO

    Digital Tourism Think Tank

    With a background in destination marketing of more than a decade, Nick is one of the tourism industry’s leading experts on destination marketing. As...

  • Emma Hallington


    Market Manager - India, Middle East & Australasia

    Visit Scotland

    Emma Hallington has worked at VisitScotland for 3 years in a variety of marketing roles and currently focuses on the Indian, GCC and Australasian...

  • David Meany


    Director Partner Marketing

    The Travel Corporation

    David has over ten years travel industry experience specialising in global consumer brand and B2B marketing campaigns.  In 2015 David joined...

  • Dominique Audibert


    Associate Director


    With a background in the building and marketing of new brands, Dominique Audibert joined Whalar just before it's launch in February 2016. She now...

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