Case Study: Heightening customer experiences through dynamic ancillary packaging

Case Study: Heightening customer experiences through dynamic ancillary packaging

6 Nov 2018, 12:30 - 13:00

Travel Forward Keynote Theatre
Language:
English

Customers are putting experience ahead of destination when booking travel. In response, companies can deepen experiences through effective use of data and technology. This case study explores the use of technology and data to drive ancillaries, increasing revenue as well as delighting the customer.

Contributors

  • Roberto Abbondio

    Speaker

    Managing Director, New Digital Business

    Eurostar International

    As Managing Director of New Digital Business, Roberto leads strategic projects to transform Eurostar into an effective digital retailer by engaging...

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