What can we learn from Barcelona?

What can we learn from Barcelona?

6 Nov 2018, 12:30 - 13:40

Platinum Suite 4

Barcelona is offering a session where they will share with participants the ways in which they have tackled the challenges of overtourism in a city which resolutely avoided scapegoating tourists. City managers have been working for many years to develop mechanisms to better manage tourism in Barcelona, which the issues boiled over in street protects around the elections in 2015 they had the political support of the new mayor, Ada Colau. Over the last three years they have tried a whole series of management initiatives from licencing Airbnb to moving bus stops. Barcelona will share with us the measures they have taken and discuss which have been the more successful. Invaluable knowledge for those struggling to cope with success or expecting to struggle in the future.


  • Harold Goodwin


    WTM Responsible Tourism Advisor

    Harold is WTM’s Responsible Tourism Advisor, he puts together the flagship Responsible Tourism programme at WTM London which attracts 2000...

  • Agustí Colom


    Councillor for tourism, commerce and markets

    Barcelona City Council

    Councillor responsible for Tourism, Commerce and Markets and for Les Corts District in Barcelona City Council. He is graduated in Science of...

  • Joan Torrella


    Managing Director

    Turisme de Barcelona

    Joan Torrella has a Degree in Psychology from the Autonomous University of Barcelona and a Master’s Degree in Managerial Function in Public...

  • Anna Sánchez


    Head of the Tourist Promotion Office

    Diputació de Barcelona

    Tourism Marketing Manager for Barcelona Provincial Council. She holds a degreee in Research and Marketing Techniques from the University of...

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