Creating Shared Value

Creating Shared Value

5 Nov 2018, 11:00 - 12:00

Middle East & Africa Inspiration Zone - AF190

Porter, the Harvard Academic who gave us cluster theory, has been pointing to the importance of businesses going beyond CSR and creating shared value – creating and growing employment and enterprise opportunities for the communities in their neighbourhood. With the growth of the experience economy and increasing interest in the local tourism industry has particular advantages, four businesses show how creating shared value makes business sense.

For entry to this particular event, please ensure you are also registered for all three days of WTM London. Please click here to register.

Seats within this session are on a first come first served basis.


  • Harold Goodwin


    WTM Responsible Tourism Advisor

    Harold is WTM’s Responsible Tourism Advisor, he puts together the flagship Responsible Tourism programme at WTM London which attracts 2000...

  • Glynn O'Leary


    Co-founder & CEO

    Transfrontier Park Destinations

    Glynn is co-founder and Chief Executive of Transfrontier Parks Destinations, a company that specialises in rural tourism development through the...

  • Derek Hanekom


    Minister of Tourism

    South Africa

    South Africa's Minister of Tourism, Derek Hanekom, has been a Member of Parliament since 1994. He was first appointed to the tourism portfolio in...

  • Jane Ashton


    Director of Sustainability Development

    TUI Group

    Jane Ashton is Director of Sustainability Development at TUI Group.  Jane has led the team that accelerated the tour operator forward on...

  • Michael Dominic


    Director, CGH Earth

    Experience Hotels

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