Contributor Profile

Bruno P. Wiley

Job TitleVice President Commercial and Trade Relations

Company NameSaudi Tourism


A committed leader with over 20 years of experience in the MENA, European and Asian markets, Bruno Wiley has successfully built his reputation as a seasoned commercial strategist. Today, Bruno is the Vice President of Commercial at the Saudi Tourism Authority. 

In his capacity as VP Commercial, Bruno is responsible for the development and implementation of STA commercial strategy in key source markets around the world and the relation with the Travel trade partners.

Launching his career in sales at Accor Hotels Paris, Bruno oversaw government accounts and managed corporate agreements while developing innovative approaches to tackle assigned market segments. In 2004, he relocated to Morocco as Director of Sales and Marketing at Hilton Rabat Hotel. He then made the move to Paris in 2006 where he joined the Concorde Hotels & Resorts group as Director of Sales for Hotel Lutetia before heading to Egypt in 2008 to take up the post of Director of Sales and Marketing at the Sofitel Cairo El Gezirah - a flagship hotel for Sofitel Deluxe. 

In 2010, Bruno launched the MENA operation of the US-based Vantage Deluxe Travel from Cairo, and then went on to become the Vice President of Product Planning, Development and International Operations for European river and land programmes for the group in 2011, overseeing the Western European, Ukraine and Russian markets.

In 2012, Bruno joined Yas Island in Abu Dhabi as the Vice President of Sales at Experience Hub - the one-stop destination partner for Yas Island in Abu Dhabi, promoting one of the world’s fastest growing leisure and entertainment destinations, connecting destination stakeholders and international travel partners, and designing world-class holiday packages that appeal to travellers from around the world.

Bruno is a fervent believer in waking up before 5 AM to make the most of every day; when he isn’t busy jet-setting around the world on business trips, Bruno makes the most of his days spending time with his wife and twin boys, and training for the triathlons that he competes in locally and internationally.

Conference Sessions

  • Saudi - Journey in Arabia

    Monday12:00 - 12:459 Nov 2020
    Destination Briefing

    A presentation of Saudi and the Saudi tourism authority.

    • Language: English (United Kingdom)