Contributor Profile

Derek Jones

Job TitleCEO

Company NameDER Touristik UK


Derek Jones is CEO for DER Touristik UK Ltd. the brand behind Kuoni UK which is part of DER Touristik, one of Europe’s leading travel groups. In September 2015, Derek became an executive board member of DER Touristik.


Derek is responsible for the renowned Kuoni tour operating brand which sells holidays to more than 80 destinations around the world, and Kuoni’s retail division which evolved rapidly under Derek’s leadership to almost 50 premium High Street stores throughout the UK and within John Lewis stores at its peak.


The DER Touristik UK Group also comprises specialist businesses Carrier, CV Villas, Kirker, Jules Verne, Journeys Latin America and most recently Meraki Travel.


Derek joined Kuoni UK in February 2009 as Distribution Director where his emphasis was to focus on the sales function and broaden it beyond traditional channels.  His multi-channel sales approach has proved to be a huge success with sales figures escalating dramatically and customers appreciating the human ‘face to face’ contact that the Kuoni shops and travel agent partners provide.


Under Derek’s leadership Kuoni has created branded partnerships with selected independent travel agents, implemented a focussed customer service strategy, transformed its digital presence, expanded its range of exclusive worldwide resorts and launched high profile television marketing campaigns.


Derek is a well-known and highly regarded member of the travel industry appearing regularly on industry panels, is a columnist for TTG, Chairman for ABTA Lifeline, Ambassador for Family Holiday Association and is on the ABTA board of directors.

Conference Sessions

  • Tourism Talent for the future

    Wednesday15:30 - 16:3011 Nov 2020
    WTM Virtual Global Theatre

    At a time of unprecedented job loss and challenges for the industry, it is critical that we remain focussed on attracting and nurturing talent to ensure that ou...

    • Language: English