Contributor Profile

Rob Lang

Job TitlePresident

Company NameEdinburgh's China Ready Initiative


President of Edinburgh’s China Ready Initiative since its inception in 2015. The China Ready team work to ensure tourism businesses of all sizes in the UK’s most popular Chinese destination outside of London are both China ready and China welcoming. Rob is also the Head of Marketing at Edinburgh Airport and a director of ETAG, Edinburgh Tourism Action Group.

Conference Sessions

  • Booming Chinese Outbound Market

    Monday12:15 - 13:154 Nov 2019
    Asia Inspiration Zone

    China’s astonishing economic growth has created a new group of travellers. With the increase of middle class more and more Chinese traveller explore the world, ...

    • Language: English