Contributor Profile

Jane Ashton

Job TitleDirector of Sustainability

Company NameTUI Group PLC


Jane Ashton is Director of Sustainability at TUI Group PLC.  Jane leads the team that has accelerated the world’s leading tourism group forward on sustainability with its pivotal ‘Better Holidays, Better World’ Sustainability Strategy 2015-2020. Under her stewardship sustainable tourism has become integral to TUI Group’s strategy, product characteristics and risk management.

Jane influences business activity on the wide range of sustainability issues present throughout the operations of a large international travel business which comprises hotels, cruise ships, airlines, tour operators, destination management, tours and excursions.  She has supported the business with the development of performance targets that are both ambitious from a sustainability perspective and commercially strategic.  Jane chairs the Advisory Committee of the TUI Care Foundation, with its ambitious programme of projects which seek to harness the positive impacts of tourism and make a difference for people and biodiversity in destinations

Jane works closely with stakeholders in Europe and beyond to create case studies and frameworks for sustainable tourism to flourish – she is a trustee of the Travel Foundation, on the Advisory Committee to the UN’s One Planet framework program, and Executive Board Member of the UN-backed Global Sustainable Tourism Council. In 2018 Jane was awarded an Honorary Doctorate of Science by the University of Bedfordshire UK for services to tourism.

For further information:


Conference Sessions

  • Decarbonising Travel and Tourism: Is the Industry Doing Enough?

    Wednesday11:15 - 12:156 Nov 2019
    Europe Inspiration Zone

    There is a growing awareness of the climate change crisis with school strikes and the Extinction Rebellion movement. Business as usual is no longer sensible and...

    • Language: English