Contributor Profile

Roger Carter

Job TitleManaging Director

Company NameTEAM


Roger is an experienced tourism strategist, destination planner, marketer, and operational manager who has played a leadership role in the successful development of the tourism industry within the UK and internationally.  He established TEAM Tourism Consulting, in 1997, since when he has managed, directed or overseen approximately 250 projects throughout the UK and in more than 30 other countries around the world.  Before establishing TEAM, Roger worked for tourism boards at national, regional and city level in the UK, 15 years at CEO level.  

Roger is Deputy Director of the WTCF Experts Committee and has spoken at many WTCF conferences and training sessions.  He has also authored or co-authored publications for WTCF and for other international organisations on many aspects of destination management and marketing and on the use of digital technologies and applications by tourism destinations. 


Conference Sessions

  • Booming Chinese Outbound Market

    Monday12:15 - 13:154 Nov 2019
    Asia Inspiration Zone

    China’s astonishing economic growth has created a new group of travellers. With the increase of middle class more and more Chinese traveller explore the world, ...

    • Language: English