Contributor Profile

Mari Stevens

Job TitleDirector of Marketing

Company NameWales Tourism & Business

About

Mari Stevens is Visit Wales’s Director of Marketing, and is also responsible for promoting Wales as a place for inward investment, start-up growth and export. She has led the work of developing the award-winning Cymru Wales nation brand; a number of international marketing campaigns; and supported major events including the NATO Wales Summit and the UEFA Champions League Final. Before taking up the post, she worked as Head of Marketing for Welsh Water, building the company brand and driving environmental behavioural-change campaigns. She has also worked for BBC Cymru Wales’s as Head of Marketing, promoting their wide range of television, radio and digital services.  

Conference Sessions

  • Reputation Management: Organisational Positioning & PR Future-Proofing

    Tuesday14:00 - 15:005 Nov 2019
    Americas Inspiration Zone

    PR pioneer Frank Marr leads a session focused on reputation management covering: - Best organisational policies - PR & marketing tactics - How to boost reput...

    • Language: English
  • Let the Outdoors In: How to Connect Outdoor & Adventure Tourism to Wellbeing Trends

    Wednesday14:00 - 14:456 Nov 2019
    UKI & International Inspiration Zone

    Outdoor experiences have always been at the heart of global travel. Today, more than ever, destinations and brands are developing an awareness of the connection...

    • Language: English