Contributor Profile

Abigail Mbalo

Job TitleHead Chef & Founder

Company Name4Roomed eKasi Culture

About

After appearing on MasterChef South Africa in 2014, Abigail opened 4Roomed eKasi Culture, a restaurant that serves delicious South African township cuisine with a twist. Abigail worked as a dental technician for 17 years, before she embarked on a new path and pursued a career in food, by entering MasterChef. In 2014 Abigail started a food truck, which soon expanded to become permanent restaurant 4Roomed eKasi Culture, a lifestyle concept based on the four roomed homes found in the oldest townships of South Africa. Abigail encourages young black woman to stay in their townships, rather than move away, and use their work and creativity to elevate and bring positive influence to their home. The restaurant serves up classic township dishes with a modern fine dining twist, and sees diners sit down together at one big table. 

“With our cuisine, we want to tell stories about growing up in a township.” 

“I feel that if we make connections with other small businesses, saying there is hope we can grow this space, we can work together and grow these townships.”

“My words of wisdom are “Young black woman, never leave your hood!” Use your creativity as work that will impact change in the space you come from, elevate the standard and dignity of the space you come from so the townships can be respected and acknowledged as one of the sought-after destinations in South Africa.”

“What makes our experience a culture is the narrative we share about the 4Roomed home memoirs intended to evoke nostalgia that creates a dialogue that will stimulate actions to impact a change in the township landscape. The change we are talking about is a shift on economic development programs that empowers the South Africa society in its entirety…bridging the gaps between cities, towns, rural and townships”

4ROOMED™ as a business initiative that is intended to evoke nostalgic moments through food, style and décor of the rooms, and the smells-sounds and stories that can be associated with the times when multiple families shared a four roomed house. 

 

Conference Sessions

  • How Can We Use Travel and Tourism to Stimulate Women Empowerment and Gender Equity in the African Continent

    Tuesday13:30 - 14:155 Nov 2019
    Middle East & Africa Inspiration Zone

    According to statistics by the WTTC Travel and Tourism contributes 10% of world’s GDP and creates around 8% of world’s employment. In Africa more specifically T...

    • Language: English

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