Contributor Profile

Kurt Janson

Job TitleDirector

Company NameThe Tourism Alliance


Kurt developed tourism strategies fors New Zealand Tourist Board before moving to Britain in 1997 to work as Policy Manager for VisitEngland and VisitBritain. He later became Head of Strategic Planning for VisitBritain with responsibility for Policy, Strategy, Sustainable Tourism, Business Planning and Marketing Evaluation.  

Kurt left VisitBritain in 2004 to become Director of the Tourism Alliance, an umbrella trade association for 50 tourism and hospitality associations that represent 200,000 UK businesses of all sizes in order to lobby Government on issues that support the development of the UK tourism industry. 

He is also a member of a number of Government advisory groups including DCMS’s Tourism Industry Council and HMRC’s SMEOF and has written seven editions of VisitEngland’s “Pink Book” on accommodation legislation.

Conference Sessions

  • Social media, digital excellence in Brexit Britain

    Tuesday12:00 - 13:006 Nov 2018
    UKI & International Inspiration Zone - TA190

    A panel comprising a leading-edge destination marketing organisation, one of the country's top tourist attraction groups and an accommodation provider talk abou...

    • Language: English

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