Contributor Profile

Sienna Parulis-Cook

Job TitleCommunications Manager

Company NameDragon Trail Interactive


Based in the UK, Sienna Parulis-Cook is Dragon Trail’s Communications Manager. She writes articles and reports on the Chinese digital landscape and travel trends, and manages the company’s Western social media accounts and media relations. She is co-editor of the book, China, the Future of Travel, published in 2015.

Sienna has 10 years of experience working in media and was Managing Editor of City Weekend magazine in Beijing, where she lived for 7 years. 

Sienna has a master’s degree in Chinese Studies from London’s School of Oriental and African Studies, as well as a bachelor’s degree in International Relations with a focus on China from Brown University. She is a fluent Mandarin speaker.

Conference Sessions

  • Tapping into China outbound market with social

    Monday14:00 - 14:455 Nov 2018
    Asia Inspiration Zone - AS1070

    International travel spend from China has grown ten-fold in a decade, and social media is of prime importance in planning travel. Our panel of regional experts ...

    • Language: English
  • Chinese Outbound Tourism Marketing for SMEs

    Wednesday11:45 - 12:207 Nov 2018
    Asia Inspiration Zone - AS1070

    Many destinations and local businesses around the world are making great efforts to attract a larger share of China's outbound travelers, but connecting to the ...

    • Language: English

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