Contributor Profile

Gary Grieve

Job TitleManaging Director

Company NameCapela China


Gary is a languages graduate with 20 years experience in marketing and general management for the travel industry. He developed Capela China in 2013 in response to growing need from UK tourism businesses for support and guidance in servicing the needs of Chinese visitors. He has now delivered accredited ‘China Welcome’ training to more than 600 delegates from 200 tourism and retail organisations across the UK. Capela China is the exclusive UK partner of the China Outbound Tourism Research Institute and, in addition to China Welcome training, they offer consultancy in working with Chinese markets and market-leading research into Chinese tourist customer behaviour. He is also an elected board director of UKinbound.

Conference Sessions

  • Tapping into China outbound market with social

    Monday14:00 - 14:455 Nov 2018
    Asia Inspiration Zone - AS1070

    International travel spend from China has grown ten-fold in a decade, and social media is of prime importance in planning travel. Our panel of regional experts ...

    • Language: English

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